August has long been known as ‘silly season’; this month alone we have seen National Afternoon Tea Week, National Left-Handed Day, National Prosecco Day and National Dog Day. Despite the seemingly arbitrary nature of such days, they have become a daily commonality, so much so that the media has now passed comment; Radio 1 recently took to doubting the necessity of having days dedicated to somewhat ridiculous causes – if they can be defined as a ‘cause’ that is. In reality, national days are little more than a marketing ploy. Admittedly, the marketing invention has proven undeniably successful, although perhaps most frustratingly it seems to be more successful for the bizarre national days rather than those that are truly in need of awareness, such as those that recognise illnesses or socio-economic issues. However, this got us thinking that there were perhaps issues and industries that are not allocated an awareness day, despite being arguably more important than the likes of ‘National Lazy Day’. There are various occupations and sectors that are vital to the UK economy and yet receive very little recognition, so here at Barnes we delve deeper into the question that, in our opinion, bares no rational answer – why is there is no National Logistics Day?
In recent months, we have expressed a belief that often, consumers are unaware of the process that brings the deliveries to their doorsteps and items to their local shops. Whilst a national day celebrating this process may help to bring about greater awareness, it also opens up an opportunity for what we would consider to be more significant still; it would allow for companies, industry bodies and the general public to celebrate the people behind logistics. It is vital to remember that although the supply chain process needs to be considered when making purchases, behind the packing, warehouse stocking and truck driving is a human being who is dedicated to providing a much-needed service. And with pressure mounting in the midst of a driver shortage crisis and the risk to businesses of losing employees due to Brexit, a National Day in which the nation and employers could come together may just be what is needed to remind logistics employees why their dedication matters, and could help towards boosting the industry’s image by promoting it as a brilliant career path that values their own.
The Road Haulage Association has made progress towards a day of this kind; for the past four years the industry body has hosted a ‘National Lorry Week’ in September. Whilst this is a step in the right direction, it places emphasis on the machinery as opposed to those who operate it. Additionally, it only promotes a narrow view of the logistics industry – whilst we appreciate that the RHA is a supporting body for road transport operators, the campaign leaves warehousing and storage specialists out of the celebration. A ‘National Logistics Day’ on the other hand would offer greater inclusivity of the entire supply chain.
Here at Barnes, we are always actively campaigning on behalf of logistic employees, from ensuring that all their rights are addressed to supporting workplace wellbeing. Under the umbrella term of wellbeing falls appreciation, as it truly does affect individual welfare. To address the concerns raised within this piece, we propose that National Lorry Week is combined with National Logistics Day, for even if these events go unrecognised to the general public, receiving acknowledgement from employers will boost morale, motivation and commitment. With persistence, this movement has the capability to achieve public attention which would subsequently aid the driver shortage and influence the consumer behaviour which has become so dependent on the supply chain. We argue that a day celebrating the supply chain has only positive outcomes.
With National Lorry Week just three weeks away, the opportunity to incorporate a wider element is there. Let us know how you plan on recognising your employers by dropping us a Tweet.