Posts

Shifting it up a Gear: Learner Drivers Take to the Motorway

Statistically, motorways are the safest of UK roads. One could not be judged however, for thinking otherwise – with their high speed, multiple lanes and various exits, they appear more complicated than standard A and B roads. Yet despite this, research has found motorway safety levels to be quite contrary to their aesthetic complexity – Aviva reported that accidents are actually seven times more likely to occur on rural roads than motorways – a figure that is somewhat surprising given the perceived dangers of the motorway.

 

The image of ‘danger’ that surrounds motorway driving could be seen to not only stem from repeated scare stories that have become a common place within our daily media consumption, but also from the demonization of such roads during our learning years. As a learner – the only driver exempt from using the motorway – the thought of using the motorway after qualifying without guidance can be intensely daunting, in fact, it is reported that one in twelve drivers will actively avoid using the motorway for at least six months after qualification. Given that it would do well for such roads to remain the safest to travel on, it seems absurd that until now, learners have been refused the opportunity to extend their experience portfolio to motorways. Until the beginning of June, it was legal for a driver to travel on the motorway having never done so before passing their test, and without guidance. It’s not hard to see how this could lead to dangerous road conditions with new drivers suddenly faced with a more complicated lane system on their own, further emphasised by the fact that these roads previously being ‘off limits’ can lead to nervous drivers behind the wheel – the thought process of ‘these roads must be difficult, because I was not previously allowed on them.’

 

Now however, the laws have been changed to address this. Since the 4th June 2018, learners have been permitted to use UK motorways under the guidance of an approved instructor and in a dual controlled car. Whilst these lessons are not compulsory, it is a significant step forward in bettering the experience of drivers prior to passing their test, and in our professional opinion, it can only help to make motorways safer still.

 

Whilst this is our opinion, it would seem that the general driving population is divided – with only 44% believing that learners should be allowed on the motorway without a full license. 42% supported the new laws, whilst the remaining 14% expressed a frustration in potentially being ‘stuck’ behind a learner who did not reach the speed limit. Although a total of 56% expressing the potential negative effects of the legislation, further research found that 70% wish the law had been changed sooner, as they would have benefited from lessons before they qualified.

 

Here at Barnes, we appreciate that there may be some safety concerns surrounding these new changes for those already qualified, however, as transport professionals in the midst of a skills shortage crisis, we welcome the new legislation and will be respectful of any learners that we may see on the motorway, as it is these drivers who may become the next generation of much-needed HGV operators. We strongly believe that if we can encourage young people to practice using the motorway whilst learning, the misconception that they must be too difficult to attempt will disappear, and improve safety levels on the UK’s roads will improve. And with this, it is entirely possible that such learners may come to enjoy motorway driving and pursue it as a career!

 

Let us know your thoughts on the new legislation by dropping us a tweet.

Digital Driving

It can often be difficult to comprehend the level at which digitalisation infiltrates our daily life; it has become so commonplace that it can be difficult to remember, or for the young amongst us, to imagine a world without electronics, apps or social media. Whilst the transport and warehousing industry is largely built upon electronic and digital foundations, it was inevitable that it would one day follow suit in embracing the rise of digitalisation beyond factory walls. In recent years, vehicles have become increasingly digitalised, with self-park modes, in-car phones and paper tax discs transitioning to an online service only. Our roads have also adapted with smart motorways and lanes that have the capability to charge electric cars as they drive. Now, there are further proposals still; digital driving licenses are being considered, new virtual reality safety apps are being launched and of course, the introduction of autonomous vehicles looms.

The necessity and productivity of each upcoming proposal, in our opinion, varies. Within this piece we shall assess how the sector will be affected by the digitalisations on our horizon, namely the digitalised driving licence, implementation of autonomous vehicles onto British roads and lastly, the launch of the virtual reality app.

Although perhaps only a minor change to the industry, last year saw the first trial of digital driving licenses, allowing motorists to carry their licence with them without having a physical copy to hand. The intention is to offer drivers numerous benefits that do not otherwise exist; from reducing fraud and theft to allowing greater ease in renewing almost-expired licenses. It’s practicality however should be drawn to question with security breaches a potential risk; would drivers be protected in the case of mobile theft? Equally, in the unfortunate event of an accident, will it be more difficult to identify drivers? Here at Barnes, we feel that this concern is particularly pressing; as mobile phones are becoming increasingly reliant on fingerprint technology to unlock the device, if a physical license was not at the scene, would it possible to identify the driver if they were unconscious? To move away from morbidity, we believe that with these points taken into consideration then the digitalised licence could become a useful addition to the digital driving portfolio. This, however, is merely a small-scale change to the world of digitalisation within the driving industry, with one greatly significant change fast approaching; autonomous vehicles.

Ambiguously set to hit our roads ‘later this year’, it seems that driverless vehicles are on the horizon . In countries such as Belgium, tests have already begun, whilst in the US the trials are now a regularity, with some brands advertising public use of their driverless cars. However, following recent reports of a pedestrian death caused by autonomous vehicles, the safety of the autonomous vehicles must be called into question. Although it was the first-known incident of its kind, it was far from the first autonomous vehicle accident; a similar outcome evolved with a Tesla model after it failed to recognise the hazard as it occurred, and so the “the brake was not applied”. It seems that these accidents are becoming a commonality amongst driverless vehicles, and we fear that these accidents would only be accentuated if they were to involve larger vehicles.

The details surrounding the trials and potential launch of autonomous HGVs it seems are less public and are being kept out of the limelight. Yet discussions are underway with officials – this much the public do know. Having spoken in detail about this topic before, we ask once again; are autonomous HGVs really the safest addition to our roads? Here at Barnes, we urge the Government to reconsider their plans; not only would driverless HGVs affect the livelihood of millions of drivers, but as before, we want to reiterate that the skills humans, particularly in cases of sudden, uncontrollable variables, cannot be undermined. For all the positives that come from the digitalisation of various transport systems, we, and others in the industry alike, fear that with driverless vehicles and HGVs, the cons significantly outweigh the pros.

To finish on a positive note, we wanted to reflect on the newly launched app from Highways England that aims to improve driver awareness of blind spots. The smartphone app, used in conjunction with cardboard goggles, aims to accurately recreate a driving environment where the acknowledgement of blind spots are vital, such as, joining a motorway, overtaking and tailgating. Whilst our employees are qualified to the highest standards, we believe that all drivers should have the option of improving their driving skills further and that there is no such thing as too much practice! If you have tried out the app, let us know your thoughts on it using our Twitter feed.

As the digital world continues to evolve, we expect that further changes will be made to the transport industry. Whilst some could be considered pivotal, be this in a positive or negative manner as demonstrated with the new VR app in comparison to driverless vehicles, others are only minor changes. Currently, it seems that most digitalisation movements are simply ‘in discussion’, but, if the safety of all road users are completely considered and used to motivate and shape future necessary additions to the industry, we believe that the transport industry as a whole can benefit.

HGV Cab Cameras and Media Perception: Is This The Turning Point?

This year, Highways England have harnessed HGVs to help tackle dangerous driving on our roads. Using secret wide angle cameras in unmarked lorries’ dashboards, the inconspicuous trucks have been capturing video records of unsafe driving behaviour.

 

The move follows the success of a trial last year, which saw over 4,000 dangerous drivers caught. By allowing unsuspecting law breakers to be followed by the cab and have their behaviour recorded, police forces could then pull over the offenders and deal with the situation – be it a warning, or a prosecution.

 

What was promising and encouraging to see is the mainstream media’s reaction to these announcements. Rather than berate the ‘spying’ HGVs, the reaction to the police and Highway England’s efforts to increase road safety through immediate intervention has been, on the whole, positive. Although the phrase ‘spy camera’ has a somewhat antagonistic feel, national news outlets reporting about the HGV cameras in a favourable manner.

 

With the exception of a few pieces implying that the new camera systems are an underhand enemy to be loathed, the majority focus instead on what is most important – the driving crimes which are being caught. These cameras aren’t just there to catch out drivers going slightly over the speed limit: they have caught drivers using their mobile phones at the wheel – the dangers of which have never been more prominent than in recent years – a driver writing on a notepad, one eating a meal and even another brushing their teeth!

 

So why is reaction so important? Historically, reporting on HGVs has taken the same one-sided route – sensationalistic pieces reporting lorries’ near misses and irresponsible driving. Although, of course, such behaviour from professional drivers is absolutely abhorrent and should be disciplined appropriately – the issue lies within the bias of reporting and how this influences public perception.

 

If the only stories the public read about the professional driving industry in consumer media outlets involve the few extreme cases of poor and dangerous driving, an assumption will grow about the whole of the driving industry. This can lead to misconceptions and seriously tarnish the reputation of the majority of the safe, skilful HGV drivers whose dedicated work allows the UK’s businesses to thrive. Without HGVs, the country and its economy would come to a standstill – an aspect which is never mentioned in stories reporting on dangerous HGV driving.

 

So the positive reaction to the HGV in-cab cameras is a step in the right direction – at the least, it gives another perspective to HGV stories. Although we are, of course, not there yet in a balanced and fair narrative on lorries in consumer media, we can take hope from the start of this movement and continue to raise the profile of the industry ourselves through our highest quality Barnes professional standards.

Barnes Logistics: A Look Back at 2017

2017 is drawing to a close and the New Year is right around the corner, and we’ve been thinking about all that’s happened this year here at Barnes Logistics…

 

After settling in to our new headquarters after expanding both our fleet and team, we set our sights on growing the business even further. Looking to grow Barnes Logistics organically, for many months we were working on expanding through strategic acquisition. In September, we were proud to announce that we had acquired the Nantwich-based haulage firm GA Newsome. The newly acquired business had its own purpose-built premises offering substantial warehouse space, offices, workshop facilities and parking. The acquisition presented a unique opportunity to expand our presence across the UK, to bring our Just In Time logistics services to even more companies.

 

We’ve been inundated with awards this year – in September, we scooped the ‘Best Logistics & Warehouse Company – UK’ award in Industry Insights Monthly. Later on in the year, we were thrilled to have been awarded the title of  ‘Business of the Year’ for businesses with a turnover of more than £5 million in the annual Rochdale Business Awards. We entered way back in the year, and strove to provide the rigorous judging panel with evidence of yearly business growth, outstanding staff welfare and continued community support. We fought off some tough competition at the black tie awards evening at Rochdale town hall in November, and we couldn’t be more pleased with our win – to be recognised as a business leader in the local area is wonderful.

 

2017 has also seen some significant changes to UK road legislation. We welcomed the increased fine and tougher penalties for those caught using their mobile phones whilst driving.  Back in June, it was reported that the latest crackdown caught 6,000 motorists within the first four weeks of the new rules. Later in the year, the focus moved towards HGV drivers, with the DVSA given the ability to give out on the spot fines for any drivers who break proper rest rules within the previous 28 days.  Drivers must now take their legally required breaks in designated rest areas, or risk fines of up to £1,500. These new rules received mixed reviews – although all road users must be protected from the dangers of tired driving, industry leaders pointed out that there were simply not enough legal rest areas available, and that more must be done to invest in these.

 

All in all, we would say that 2017 has been an incredibly positive and successful year for us here at Barnes – we are certainly looking forward to seeing what 2018 will have in store.

Beating the Winter Blues

The decorations go up, the glasses get re-filled and the out of office goes on – there’s nothing like a festive break, is there? That is, of course, for those who work office jobs where the whole business can shut down for a week or two and get picked back up again in January. For drivers, the reality can be a little different – whether it’s delivering stock for post-Christmas sales or vital machinery parts for businesses, the world of logistics keeps turning and the roads keep calling, and drivers are often on the road when others are tucked up at home in front of the fire.

 

It is, admittedly, something which can cause drivers to experience some melancholy – which is why, following our previous discussions on mental health and summer driving attitude, we have decided to extend the conversation to a time when many people can often feel at their lowest. A study from the Samaritans in 2014 found that almost half of men felt depressed or sad around Christmas, and with logistics and driving still male-dominated industries (something that we most certainly hope will, and actively work towards, changing), it felt appropriate to look at how those who work in the professional driving sector might be able to help tackle swings of low mood in the run up, and during, the festive period.

 

The first step we would look to take would be one of practicality – countless studies have shown that eating the right foods and treating the body with the respect it deserves has a huge impact on serotonin levels, helping to battle low moods. This doesn’t mean you have to forego the classic Christmas delicacies – the high levels of zinc in walnuts can help in alleviating feelings of anxiety and depression; and sumptuous flavanol-rich dark chocolate helps to regulate mood.

 

Now, we move towards actions which help to engage others – use the time you have, whether it be on or off the road, to bring the merriment to you wherever you are. Make every moment count and ensure time off is filled with activities – drinks at the local with friends, parties hosted with family or, quite simply, sitting down with loved ones to watch a favourite film. There’s no value that can be put on restive quality time. This should not be limited to time away from work – connect with colleagues and other regular road acquaintances and organise some festive fun. Anything as small as organising a round of bacon butties will perk up spirits all round. And the best part of stepping up and leading the charge? You never know how much you might be helping others who are feeling low by reaching out and making that first move.

 

Our final piece of advice begins to move away from the functional and towards the mental – driving over the Christmas period requires a shift in approach and thinking. Embrace the season – avoiding the revelry of December is nearing the impossible, and attempting this will only leave one in misery; so play your family’s favourite festive songs in the cab and take advantage of the opportunity to reflect on one’s blessings. As we speak of reflection, it is worth noting that the increasingly popular act of Mindfulness (the practice of bringing one’s attention to the present moment) may be a useful tool to master – the quiet roads and the beauty of Britain in its wintery glory provide the perfect backdrop to take some time to contemplate and appreciate the state of now. The most important matter to focus on? The visualisation of being back home – after all, as much as we may not be overjoyed working over December, we must focus on the fact that it is all temporary, and soon we will back home in front of the warmth of the fire, with the decorations glittering and our glasses full – Merry Christmas!

A Look Back on Road Safety Week

Last week was one of the biggest events in the transport calendar: Road Safety Week. Having commenced on the 20th November, the week, ran by the charity Brake, focused on highlighting the dire need to tackle the serious issue of speeding. Despite an increase in the associated fines and the shockingly high statistics surrounding fatal speed-related accidents, many road users persist in breaking the law, but Brake have pinpointed a simple fact in their vital slogan: Speed Down, Save Lives. Reducing the speed at which a vehicle is operating can often make the difference between life and death in the event of a road traffic accident.

Throughout the week, the organisation centred their efforts around emphasising the dangers of speeding on rural roads and built up areas where pedestrians and cyclists are more likely to be at risk. The initiative, which was promoted within schools, organisations and communities, cannot be echoed enough, so here at Barnes, we are seizing the opportunity to push the message out to our fellow road users and members of the freight and transport industry. In this latest discussion we shall consider the importance of speed limits, how speeding affects our roads and how we can all, as responsible road users, resolve the ever-prevalent problem of speeding together.

Speed limits, contrary to what some believe, are here to make our roads safer for everyone. They are proposed based on a number of factors (risk, danger and environment) and account for elements such as housing, schools and road layout. In April, the Government raised speeding fines in a bid to deter drivers from the temptation of breaking the law. Offenders can now expect a minimum of 3 points on their license (for minor offences – the number of points issued correlates to the severity of the speeding offence) and a fine of around 50% of their weekly income, although this can be increased to 150%. These penalties are larger still for new drivers. But, even with such severe consequences for drivers, why is speeding still a major issue?

There are risks associated with all road vehicles; this is to be expected. Newer vehicles, for example, can accelerate more quickly than aged vehicles, whilst older cars are somewhat less reliable. However, driving behaviour is a large associating factor when it comes to speeding. Speeding is choice that drivers make, a selfish one at that. The statistics gathered by Break speak for themselves, speeding is undeniably dangerous:

  • Breaking the speed limit or travelling too fast for conditions is recorded by police at crash scenes as a contributory factor in one in four (23%) fatal crashes in Great Britain.
  • Drivers with one speeding violation annually are twice as likely to crash as those with none.
  • A recent Brake survey found that four in 10 (40%) UK drivers admitted they sometimes drive at 30mph in 20mph zones.

So how can this problem be overcome? Largely it comes with awareness. The saying ‘ignorance is bliss’ can be called upon here – often those who speed are ignorant to the potential dangers have been fortunate enough to not suffer the consequences – yet. Campaigners adopt a variety of awareness methods, from visual scare tactics to demonstrate the extreme realities of speeding accidents, to cognitive approaches that rather than using horrific aesthetics promote a ‘look twice’ method, where the audience have to re-watch the ad to see the underlying message – THINK!’s latest ‘Pink Kitten’ campaign is a fantastic example of this. Brake’s Road Safety Week is a credit to the UK’s highways in the work it conducts to overcome the problem. From social media campaigns to donations, action packs, virtual games and merchandise, the charity exerts every effort possible into truly making a difference, both during the marked week and throughout the rest of the year. Here at Barnes, we believe that they make a significant difference.

As a company who have over 100 drivers on the road each day, safety is absolutely paramount, to both our drivers and other road users. We will continue to promote the road values we hold and encourage all drivers to put safety first in the hope that we can make our roads a safer place. With hard work and determination, we are confident that speeding and the consequences it stimulates can become an issue of the past.

Rochdale Business Awards Success

Earlier this year, we entered Barnes Logistics into the annual Rochdale Business Awards after our first successful year at our new headquarters.

 

Established in 2011 to celebrate the achievements of businesses and business people within Rochdale Borough, we entered the ‘Business of the Year’ category, for businesses with a turnover of more than £5 million.

Rochdale Awards 5

The judging panel were looking to see how a business had performed over the past year in terms of turnover, team expansions and growth opportunities. In the past year we are proud of our incredible business expansion – increasing our fleet and team lead to needing to move to larger headquarters; and later in the year we grew the business even further by acquiring the haulage company GA Newsome. This business growth meant that we could create further jobs in Rochdale, and the opportunity to bring our top quality professional logistics services to even more time critical businesses.

 

We also outlined the highest standards to which each and every Barnes employee is trained – every driver is CPC qualified and then internally assessed, and graduates are closely mentored to develop to supervisory and managerial positions.

 

Finally, the judges were looking to see what businesses did to give back to their community – and we are proud of our commitment to supporting Springhill Hospice this year. Not only this, but our MD Chris Barnes also sponsors a number of sporting institutions across the North West.

 

The event was held at the magnificent Rochdale Town Hall, where our team met and mingled with other like-minded business professional in the glitz and glamour of a black-tie event. We were delighted to be announced as winners for the Business of the Year, in the highest turnover category. After the awards ceremony, we continued to the after party for a well-deserved celebratory drink!

If you’d like to know more about how our award-winning company could help your business for all of your logistics needs, don’t hesitate to contact our team today.

Black Friday: Impossible Without Logistics

As Black Friday looms and eager shoppers wait with bated breath to get their hands on the latest deals, the world of logistics is gearing up to work harder than ever. The modern American ‘tradition’ of shops tempting in savvy spenders looking for Christmas bargains with their best deals of the year for one day only has crossed the pond to Britain in the last decade, but what affect does it have on our industry?

 

For the shoppers looking to find purchases in stores on Black Friday, strategic planning is needed by managers in order to ensure that they carry the right amount of stock for the suspected demand. There could be few things worse than losing out on both a sale and customer trust by having to inform them that their desired item is out of stock after hours of queueing. So before the bustling chaos of Black Friday has even begun, logistics professionals will be working closely with retail managers months in advance to deliver the additional stock before the doors open to the public.

 

An emerging trend of recent years, to be expected in this digital age, is that more and more people are taking to the internet to buy their bargains during both Black Friday and its virtual sister Cyber Monday. With online shopping comes another added step in the supply chain. Rather than drivers delivering goods to a store’s warehouse, they must now pick up goods and deliver these directly to the end user.

 

In our previous blog, we explored the pitfalls to the realities of same day delivery, with online retail giants such as Amazon having to pull their same day service. But we must remember that, particularly in times of high demand, that even next day delivery capacity is finite. With so many customers expected to be clicking and adding to carts online, it is not within reason to expect each and every customer to be able to receive their goods the next day.

 

Retailers looking to embrace Cyber Monday must set their delivery targets realistically and handle customer expectations: it is far better to give a customer a longer delivery time slot in the first instance than promise a target which either cannot be achieved, or puts an undue level of pressure on the logistics driver.

 

Which leads us onto our next point: even without next day deliveries, the impact which Black Friday and Cyber Monday shopping trends have on the professional drivers of the UK is considerable. Drivers will be expected to work hard to keep up with demand, which is where stringent company Health & Safety regulations and rules are most important. As logistics leaders, we at Barnes Logistics ensure that any increased workload from customers does not lead to an impossibly increased workload on our dedicated drivers – it means investing in more team members. Never do our drivers feel as though they have unattainable delivery targets, leading to illegally long hours on the road.

 

This Black Friday and Cyber Monday, never forget the importance of enlisting the help of qualified, experienced supply chain professionals – they could be the difference between success or failure. If you’d like to find out more about how our teams can help you, get in touch today.

Tachograph Tampering

As a growing problem within the industry, we look to explore, investigate and address the current concerns regarding the tampering of tachographs. Having been an integral part of the HGV mechanic structure since 1985 and present in over six million buses, coaches and lorries, a tachograph almost acts as a fellow passenger – although perhaps a little less talkative. The device is able to record and store the speed, distance, motion and rest periods of a vehicle so that companies can ensure that their drivers are working the legal hours only, and not overtime.

Whilst at Barnes we can appreciate that some employees in alternative industries may seek and be allowed to work increased hours, we also understand the necessity that HGV drivers only work the hours that the EU allows – for the benefit and interest of other road users. One must always remember that the road is accessible to all drivers at all times, and that our own driving can directly impact others. In the coming paragraphs, we shall discuss the shocking, recent statistics surrounding tachograph tampering, whilst also considering why drivers may want to manipulate the technology, and what we can do to tackle this issue in order to keep all drivers safe.

In the EU, the rules state that drivers cannot drive more than nine hours a day, although this can be extended to ten hours twice a week, as long as it does not exceed the fifty six weekly limit or the ninety hour two weekly limit. In addition to this, drivers are required to take specific breaks – at least eleven hours every day, with a potential reduction of nine hours three times between any two weekly rest periods. Furthermore, for every four hours and thirty minutes of driving time, drivers must take a break of at least forty five minutes.

With set rules in place protecting both the HGV driver and other road users, some may question what the problem is. The problem lies in that much tachograph tampering is being done in a bid to reduce the recording of road time hours, with vehicle operators driving for much longer than legally acceptable. After a year of roadside checks, during which 23,000 vehicles were stopped, in September of this year, Britain’s main road regulator concluded that over four hundred lorries had crossed the border into the UK with a tampered tachograph. This reports as a 21% increase on the previous year. Whilst these figures are shockingly high, they are estimated to be realistically and significantly higher, with the DVSA approximating that there are another 400 vehicles with manipulated tachographs on the road each day.

Alarmingly still, these manipulations can be easily done by drivers themselves, using basic materials that interfere with the tachograph signals, which results in the technology incorrectly reading that the vehicle is stationary when it is in fact travelling.

Such facts present an additional question; why would drivers tamper with their tachographs, as it surely extends their working day? Leading industry bodies are concerned that drivers main motivations are strict delivery deadlines, and the prospect of finishing their shift earlier through skipping break periods.

Naturally, the issues which encourage tampering need to be addressed immediately, as they pose threats to other road users; consider the dangers of an over-tired driver operating a forty four tonne vehicle. Largely, the first steps to resolving these issues are, in our opinion, to talk to the drivers (including the many who have not tampered with tachographs), in order to discover how they feel about their shifts, the duration and the pressure they feel regarding deadlines. As any logistical and freight company knows, the mental health of their drivers is of paramount importance, and if areas where they are struggling have been identified, they need to be resolved imperatively.

Here at Barnes, our open-door policy has proven effective in allowing our employees to discuss how they feel about the above issues. Our flexible working hours have catered to many driver’s needs; the freedom of unrestricting hours eliminates the risk of drivers tampering with tachographs and provides a sense of appreciation for their lives beyond the working environment. However, there is still a growing problem within the industry, but with the help of every expert within the industry, we are confident that this problem can be tackled head on.

Same Day Delivery – Is It Sustainable?

Gone are the days of ‘standard – three to five days’ being a sufficient delivery window. In this present day, there are a vast range of delivery options available: time specific, next day, premium, and, the subject of this blog: same day. As a company who works exceptionally hard to fulfil all our client requests with ‘Just in Time’ delivery, we have to question, is a same-day delivery option truly feasible?

There are a number of factors which must be considered – and perhaps these are easier to consider for those who work in the industry and are directly impacted by the effects of same-day delivery. From cost-effectiveness to efficiency, as industry professionals we propose this thought: is it logistically possible to offer a same-day service for a sustained period of time?

One can understand why business leaders, particular for consumer products, might be tempted to trial same day delivery: last year, Ecommerce News found that 72% of UK consumers would shop more if the retailer offered same-day delivery, and that sales could be €5.77bn higher with more delivery options. For those customers placing the order, there is a period of excitement as one waits until the product arrives. But beyond the screen of the online retailer, the logistics sector which drives these industries does not experience the same emotions. The process of same-day delivery is one of pressure, and boxes need to be ticked.

Major international companies like Google, Amazon and Uber have all adopted a ‘same-day’ delivery option, but often, if viewed from a smaller scale perspective, this is not a realistic target for national and local firms. Not all have found it to be a success, however – retail giants eBay have struggled to retain this service; terminating it shortly after it began due to its high costs not matching demand. In addition, with the driver shortage in the freight and logistics industry still a highly prevalent issue, the option of same-day delivery seems far from possible – how can sustained same day delivery be achieved when there are not yet enough drivers on the roads to cope with the current demand from consumers?

Another important consideration to take into account is whether quality control may slip. With time pressures becoming the main focus of warehouse workers, it is not difficult to imagine that mistakes might happen when only a tiny window of time is given for employees to suddenly process orders.

Largely, a concern at the forefront of our minds is the likelihood of every logistical company being able to cope with such a demand. At Barnes Logistics, we are proud to have a fleet with over 100 drivers on the road each day who help us meet order delivery requests; however, we, in our expert opinion, find a ‘Just In Time’ approach to be far more sustainable – a concept you can find out more about in detail in our previous blog. In sum, ‘Just In Time’ works for orders to be moved to specific locations only at the required times, reducing flow times and the amount of inventory to tackle waste and save money. This, combined with our experience and expertise, has proven invaluable to a number of industries.

Perhaps it is time for consumer retailers to take a step back and place efficiency and practicality over increasing their customers’ expectations – particularly given the state of the drivers’ shortage in the UK. Surely managing customer expectations will lead to higher levels of brand loyalty than promising a service which may not be tenable? A slick, well-regulated ‘Just In Time’ system implemented by trained professionals seems a far more economic and skilful logistics scheme to adopt, and one which would offer customers a happy medium in terms of product demand.

If you’d like to know more about the benefits of ‘Just In Time’ and how it can help your business, get in touch with our friendly team today.